Summer concerts are a great opportunity, for all businesses involved, to promote their individual brands. Attendees are there for the experience and for the majority, which includes bringing home souvenirs from the event. When it comes to promotional items, it is a good idea to stock products that will carry your company name and logo long after the lights go out on the evening’s entertainment.
Summer concerts are a great opportunity, for all businesses involved, to promote their individual brands. Attendees are there for the experience and for the majority, which includes bringing home souvenirs from the event. When it comes to promotional items, it is a good idea to stock products that will carry your company name and logo long after the lights go out on the evening’s entertainment.
The thing about concerts is they attract veterans and new fans in equal measure. Both groups are well known for collecting keepsakes from every event they attend. By maximizing the usefulness of your promotional products, you can significantly increase your company’s reach.
Cups & Water Bottles
Attending summer concerts is thirsty work, so cups and water bottles are always in high demand. By branding these items you are advertising your company throughout the venue from the point of sale. Concertgoers who need a drink won’t hesitate to ask your customers where they picked up the item, bringing more people to your stand, and further promoting your business.
Alternatively, you can give away cups and bottles as a free promotional item with each sale or visit to your stand. For free branded items, make sure to include contact information for your company and a call to action that encourages potential customers to reach out to you for products and services.
Branded Glowsticks & Glow Bracelets
Glowsticks have been a staple item at concerts since the 1980s, even though they were invented in the 1960s. For events that are due to continue into the evenings hours, you are missing a huge promotional opportunity if you do not include glowsticks in your stock. They are a highly practical item and one of the most likely to end up as a takeaway souvenir for concertgoers. For your company, that means potential promotion of your brand outside of the venue.
For an even more practical solution to branded promotion, you may want to consider stocking mini glow bracelets. Customers who purchase, or receive this item as a free gift, will continue to wear it at home. For your business, that means promotion on the move that can pique the interest of friends and family members. You can purchase both these promotional items in bulk from LogoWear Express at knock down prices well worth the investment.
Sunglasses & Hats
While you are focused on practical promotional items, don’t forget to look after the daytime needs of the concertgoer. The summer concert experience can become pretty uncomfortable when the glare of the sun is blinding. Attendees will flock to your stand if they know you are selling or giving away sunglasses. This is your opportunity to further push your brand while providing a much-needed service. Sunglasses are an item that can be used throughout the year in most U.S. states.
Come rain or shine, you can’t go wrong with hats as a promotional product. If the sun is making life miserable for attendees at the concert, a hat will provide much needed protection. Similarly, your customers will thank you for the addition of headwear if it starts to rain out of the blue. However, hats are also an ideal item because your brand and contact information can be clearly visible for all to see.
Drawstring Bags
We have already established that concertgoers are apt to purchase a number of items at the event. Even if some or all of those items come from another vendor, you can still promote your company by providing a convenient item for carrying all their purchases. Drawstring bags are a popular item at summer concerts. Not to mention, they have a great surface area for adding promotional information.
Like sunglasses and hats, customers are more than likely going to reuse drawstring bags when they get home. Use promotional images or text that is going to appeal to the wider public so you give your company’s reach a boost. LogoWear Express provides a range of drawstring bags in single or multiple colors, in a number of styles. We are confident you will find the ideal product to represent your company and brand.
Bulk Branding
Promotion is an investment in your business, so it is important to think about the potential for sales versus giveaways. If you are vending at a summer concert venue for the first time, it is important to research the event to get a feel for the type of concertgoers who will be in attendance. You will want to promote the right products to the right people, which means only using items you know are going to gather interest.
Free giveaways are a great idea if you know you are going to get a return on the money you spend. This is especially true for businesses that are sponsoring stands or events at the concert. Your ultimate aim is putting your contact details in view of as many potential customers as possible.
For more information on effective promotional items, request a quote from LogoWear Express today for friendly customer service and advice.
